Overview
Job Description: Google Ads Marketing Specialist
Position: Google Ads Marketing Specialist
Location: [Specify Location or Remote]
Job Type: Full-time / Part-time / Contract
Experience: [Specify Experience Level, e.g., 2+ years]
Job Overview:
We are looking for a skilled Google Ads Marketing Specialist to manage and optimize PPC campaigns across Google Ads. The ideal candidate will have expertise in Google Ads strategies, keyword research, ad copywriting, A/B testing, and performance tracking to drive maximum ROI.
Key Responsibilities:
Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
Conduct in-depth keyword research and optimize bidding strategies for cost-effective results.
Develop compelling ad copies and landing pages to enhance conversion rates.
Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and adjust strategies accordingly.
Perform A/B testing on ad creatives, headlines, and CTAs.
Set up and manage conversion tracking using Google Analytics and Google Tag Manager.
Stay updated with Google Ads policies and the latest digital marketing trends.
Collaborate with the content, design, and SEO teams to align paid marketing strategies.
Generate detailed reports and insights for stakeholders on campaign performance.
Requirements:
Proven experience in managing successful Google Ads campaigns.
Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, and Google Merchant Center.
Expertise in keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
Hands-on experience with remarketing and audience segmentation.
Strong analytical skills and proficiency in Excel/Google Sheets for data analysis.
Ability to manage multiple campaigns within a set budget and achieve ROI targets.
Google Ads Certification is a plus.
Perks & Benefits:
Competitive salary based on experience.
Flexible work environment (Remote/Hybrid options available).
Learning and development opportunities.
Performance-based bonuses and incentives.
🚀 If you’re a results-driven Google Ads expert looking to scale campaigns and drive growth, we’d love to hear from you!